Groundwire Blog
Welcome to the Groundwire Blog! Online engagement tips, tools and news.
Hey! Welcome to the Groundwire Blog. Join the conversation as we talk online organizing and civic engagement, content strategy, give insider tips on technology, and share success stories from the environmental groups we work with.
Review: ConstantContact Salesforce Integration
ConstantContact recently announced a new Salesforce integration and here is our assessment. While the integration is easy to setup and use it falls short in a few key areas. Bottom line = a bunt instead of a grand slam.
Email Broadcasting Trends Report
In July 2010, Groundwire surveyed its clients and followers to determine what common email broadcasting trends are present in the environmental nonprofit sector.
Online Petitions now available with Megaphone 2.0
Megaphone 2.0 now combines letter-writing campaign functionality with petition-signing to deliver a powerful set of advocacy features to your website.
Match Factory: Match your email list and Facebook Fans
A quick follow-up to last week's blog post on purchasing social media data: Jesse Haff and Jim Gilliam of 3dna (the guys behind the Twitter petition tool act.ly) just released Match Factory, a tool that matches the email addresses in your database to their corresponding Facebook accounts.
Facebook Places: 8 Things to Think About
Facebook Places is coming to a Facebook near you. What that means for you and potentially your social change organization.
Use Social Media Data to Connect with Your Fans and Followers
How can you bridge the divide between your organization's social media efforts and your database? An easy and affordable way to start is by purchasing social media data from a company like Rapleaf.
Hey! You're a Publisher!
Yep, we're all publishers now. We manage websites, blogs, and our social media channels. As a movement we've come a long way. Most environmental groups now have an organizational website they can easily manage and update on their own--just five years ago this was not the case for many groups. Web technology was needed and most organizations have made the transition. However a new set of responsibilities came along with the new website.
Give Them a Planet to Use Smartly and Love Dearly
The climate bill is dead. But that's not stopping our groups, friends, and partners from taking the earth into their own hands.
Hey. Don’t let the haters get to you. You know that more people than ever, EVER, believe in climate change and want the government to do something about it. More people than ever are freaked out about demolishing our oceans and forests. More people than ever are worried about harmful crap in their food and on their babies and in their hand lotion and are on that first level of engagement, ready to be moved up when you reach out to them.
Coming Soon: New Volunteer Management Tool for Salesforce
Groundwire Labs, our innovation engine for engagement technology, is honored to receive a $20,000 grant from the Salesforce foundation to build a volunteer management module.
I Drink Your Milkshake
We like to talk about engagement superpowers around here, those special
powers that help you build relationships, make people prioritize your
cause, and better engage them in your work.
Oregon Environmental Council, notoriously good at flexing their
superpowers, is at it again: Wonder Twins powers, activate! Form of: Eco-Healthy Homes Checkup Kit! Form of: Roasted Turkey and Cherry Chutney wrap!
How Foundations Can Engage Online
At Groundwire, we invest most of our skills and resources in strategy and technology projects for environmental advocacy organizations. This is where we think what we’ve got to offer has the most bang for the buck. But there are other projects that we take on, projects that we think have real impact, and occasionally one of these projects is for an environmental funder, or funders, as the case may be.
Meet Our New Labs Manager, Eric Magnuson
We are thrilled to welcome Eric Magnuson to the Groundwire team. Eric is our new (and first!) Labs Manager. At the end of last year, we put an official name to our innovation program and Groundwire Labs was born.
10 Fun Ways to Reconnect with Your Mother This Summer.
10 Fun Ways to Reconnect with Your Mother This Summer. (And by Mother, we mean Earth. And by Earth, we mean that big round thing that supports your existence. And by Summer, we mean right now.)
The groups we work here at Groundwire with are an industrious bunch -- always planning this, that, and the other to engage the greatest number of people in protecting and enjoying this gorgeous little planet of ours. Read on for a few of our favorites and please feel free to add to our list.
Recap and video from our Google Analytics Knowledge Share
Watch video from our latest knowledge share: Google Analytics 101.
Feeling Oil-Spill Existential? 5 Ways to Shake It.
Sixty-two days and billions of barrels into it, many of us are considering an off-the-grid escape and/or just completely giving up and spending the rest of our days in an Escalade gnawing on a side of corn-fed beef. The Gulf Spill is so big, so terrifying, so complex and so intertwined with our daily lives that a lot of us who live in the General Population feel hopeless, guilty, angry, tired, scared, paralyzed. Time to shake it off, people.
Q & A with Our New Executive Director, Neal Myrick
Get to know Groundwire's new Executive Director, Neal Myrick, in his own words. First we went a little serious, then we got all Actors Studio. Enjoy.
So the first question, pretty obvious. Why Groundwire?
Groundwire
has both a rich history of success and amazing potential. Gideon
Rosenblatt, the previous ED, did an incredible job of positioning
Groundwire with the right people and the right skills at the perfect
time for helping environmental organizations take advantage of online
and social media tools.
Get to Know: Conservation Northwest
Deep in the northeastern corner of Washington State, there is magic. This is where the mighty Columbia pushes down into the lower 48, where the Western Rockies meet highland ranches, where grizzlies refuse to stop at the border and make their home in one of the richest wildlife habitats in the state. This special place is called the Columbia Highlands, thousands of acres of upper Columbia River wilderness featuring open parklands, forests, rolling grassy slopes, granite ridges, and quiet canyons.
Changing the World, One Database at a Time
We want to take a moment and recognize one of our superstar volunteers, John Fine. After two years of volunteering with Groundwire's database team, John’s time with us has officially come to an end.
Email Newsletter Troubleshooting: Volume Two
This is the second installment of tricks and tips for troubleshooting HTML problems in an email newsletter template. Learn how to properly set the link color.
Groundwire Happy Hour: Meet Our New Executive Director
It’s time to celebrate! We are so excited to welcome our new Executive Director, Neal Myrick, to the Groundwire community.
Please join us for Happy Hour in honor of his arrival.

