Categories
Sign Up For Email News
Groundwire tips, tools and news sent directly to your inbox.
Privacy Policy
 
You are here: Home » Our Blog

Groundwire Blog

Welcome to the Groundwire Blog! Online engagement tips, tools and news.

Hey! Welcome to the Groundwire Blog. Join the conversation as we talk online organizing and civic engagement, content strategy, give insider tips on technology, and share success stories from the environmental groups we work with.

Blog feed

Review: ConstantContact Salesforce Integration

Posted by Sam Knox at Aug 31, 2010 |

ConstantContact recently announced a new Salesforce integration and here is our assessment. While the integration is easy to setup and use it falls short in a few key areas. Bottom line = a bunt instead of a grand slam.

Read More…

Email Broadcasting Trends Report

Email Broadcasting Trends Report

Posted by Sam Knox at Aug 25, 2010 |

In July 2010, Groundwire surveyed its clients and followers to determine what common email broadcasting trends are present in the environmental nonprofit sector.

Read More…

Online Petitions now available with Megaphone 2.0

Online Petitions now available with Megaphone 2.0

Posted by Sara Freedman at Aug 24, 2010 |
Filed under: Groundwire Labs

Megaphone 2.0 now combines letter-writing campaign functionality with petition-signing to deliver a powerful set of advocacy features to your website.

Read More…

Match Factory: Match your email list and Facebook Fans

Match Factory: Match your email list and Facebook Fans

A quick follow-up to last week's blog post on purchasing social media data: Jesse Haff and Jim Gilliam of 3dna (the guys behind the Twitter petition tool act.ly) just released Match Factory, a tool that matches the email addresses in your database to their corresponding Facebook accounts.

Read More…

Facebook Places: 8 Things to Think About

Facebook Places: 8 Things to Think About

Facebook Places is coming to a Facebook near you. What that means for you and potentially your social change organization.

Read More…

Use Social Media Data to Connect with Your Fans and Followers

Use Social Media Data to Connect with Your Fans and Followers

How can you bridge the divide between your organization's social media efforts and your database? An easy and affordable way to start is by purchasing social media data from a company like Rapleaf.

Read More…

Hey! You're a Publisher!

Hey! You're a Publisher!

Posted by Sam Knox at Aug 12, 2010 |
Filed under: Website Content is King

Yep, we're all publishers now. We manage websites, blogs, and our social media channels. As a movement we've come a long way. Most environmental groups now have an organizational website they can easily manage and update on their own--just five years ago this was not the case for many groups. Web technology was needed and most organizations have made the transition. However a new set of responsibilities came along with the new website.

Read More…

Give Them a Planet to Use Smartly and Love Dearly

Give Them a Planet to Use Smartly and Love Dearly

The climate bill is dead. But that's not stopping our groups, friends, and partners from taking the earth into their own hands.

Hey. Don’t let the haters get to you. You know that more people than ever, EVER, believe in climate change and want the government to do something about it. More people than ever are freaked out about demolishing our oceans and forests. More people than ever are worried about harmful crap in their food and on their babies and in their hand lotion and are on that first level of engagement, ready to be moved up when you reach out to them.

Read More…

Coming Soon: New Volunteer Management Tool for Salesforce

Coming Soon: New Volunteer Management Tool for Salesforce

Groundwire Labs, our innovation engine for engagement technology, is honored to receive a $20,000 grant from the Salesforce foundation to build a volunteer management module.

Read More…

I Drink Your Milkshake

I Drink Your Milkshake

We like to talk about engagement superpowers around here, those special powers that help you build relationships, make people prioritize your cause, and better engage them in your work.
Oregon Environmental Council, notoriously good at flexing their superpowers, is at it again: Wonder Twins powers, activate! Form of: Eco-Healthy Homes Checkup Kit!  Form of: Roasted Turkey and Cherry Chutney wrap!

Read More…

How Foundations Can Engage Online

How Foundations Can Engage Online

At Groundwire, we invest most of our skills and resources in strategy and technology projects for environmental advocacy organizations.  This is where we think what we’ve got to offer has the most bang for the buck.  But there are other projects that we take on, projects that we think have real impact, and occasionally one of these projects is for an environmental funder, or funders, as the case may be.

Read More…

Meet Our New Labs Manager, Eric Magnuson

Meet Our New Labs Manager, Eric Magnuson

Posted by Sara Freedman at Jul 07, 2010 |
Filed under: Admin Groundwire Labs

We are thrilled to welcome Eric Magnuson to the Groundwire team. Eric is our new (and first!) Labs Manager. At the end of last year, we put an official name to our innovation program and Groundwire Labs was born.

Read More…

10 Fun Ways to Reconnect with Your Mother This Summer.

10 Fun Ways to Reconnect with Your Mother This Summer.

10 Fun Ways to Reconnect with Your Mother This Summer. (And by Mother, we mean Earth. And by Earth, we mean that big round thing that supports your existence. And by Summer, we mean right now.)

The groups we work here at Groundwire with are an industrious bunch -- always planning this, that, and the other to engage the greatest number of people in protecting and enjoying this gorgeous little planet of ours. Read on for a few of our favorites and please feel free to add to our list.

Read More…

Recap and video from our Google Analytics Knowledge Share

Recap and video from our Google Analytics Knowledge Share

Watch video from our latest knowledge share: Google Analytics 101.

Read More…

Feeling Oil-Spill Existential? 5 Ways to Shake It.

Feeling Oil-Spill Existential? 5 Ways to Shake It.

Sixty-two days and billions of barrels into it, many of us are considering an off-the-grid escape and/or just completely giving up and spending the rest of our days in an Escalade gnawing on a side of corn-fed beef. The Gulf Spill is so big, so terrifying, so complex and so intertwined with our daily lives that a lot of us who live in the General Population feel hopeless, guilty, angry, tired, scared, paralyzed. Time to shake it off, people.

Read More…

Q & A with Our New Executive Director, Neal Myrick

Q & A with Our New Executive Director, Neal Myrick

Get to know Groundwire's new Executive Director, Neal Myrick, in his own words. First we went a little serious, then we got all Actors Studio. Enjoy.

So the first question, pretty obvious.  Why Groundwire?
Groundwire has both a rich history of success and amazing potential. Gideon Rosenblatt, the previous ED, did an incredible job of positioning Groundwire with the right people and the right skills at the perfect time for helping environmental organizations take advantage of online and social media tools.

Read More…

Get to Know: Conservation Northwest

Get to Know: Conservation Northwest

Deep in the northeastern corner of Washington State, there is magic. This is where the mighty Columbia pushes down into the lower 48, where the Western Rockies meet highland ranches, where grizzlies refuse to stop at the border and make their home in one of the richest wildlife habitats in the state. This special place is called the Columbia Highlands, thousands of acres of upper Columbia River wilderness featuring open parklands, forests, rolling grassy slopes, granite ridges, and quiet canyons.

Read More…

Changing the World, One Database at a Time

Changing the World, One Database at a Time

Posted by Sara Freedman at Jun 09, 2010 |

We want to take a moment and recognize one of our superstar volunteers, John Fine. After two years of volunteering with Groundwire's database team, John’s time with us has officially come to an end.

Read More…

Email Newsletter Troubleshooting: Volume Two

Email Newsletter Troubleshooting: Volume Two

Posted by Sam Knox at Jun 09, 2010 |
Filed under: Email & Social Media

This is the second installment of tricks and tips for troubleshooting HTML problems in an email newsletter template. Learn how to properly set the link color.

Read More…

Groundwire Happy Hour: Meet Our New Executive Director

Groundwire Happy Hour: Meet Our New Executive Director

Posted by Sara Freedman at Jun 03, 2010 |
Filed under: Admin

It’s time to celebrate!  We are so excited to welcome our new Executive Director, Neal Myrick, to the Groundwire community. 
Please join us for Happy Hour in honor of his arrival. 

Read More…

Document Actions