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Idaho Conservation League works the Engagement Pyramid

Idaho has great mountains and, as it turns out, a great pyramid, too. Idaho Conservation League's staff have been busy using an engagement pyramid that we helped them develop earlier this year.

Idaho Conservation League works the Engagement Pyramid

Idaho is awesome.

Idaho's got mountains. And Engagement Pyramids.

Idaho Conservation League's staff have been busy using an engagement pyramid that we helped them develop earlier this year. They're working to protect Idaho's beautiful mountains (and lakes and air and people) and they're using a pyramid to help them.

Idaho Conservation League (ICL) has a five-tier engagement pyramid, with each tier -- each level of engagement -- defined by financial commitments and/or number and types of actions taken by their supporters. Make an annual contribution of $75 or sign up as a local hike leader and you show up as a tier three supporter in their pyramid. Cool, huh?

Engagement-centric ways 

Segmenting their supporters into engagement levels has helped ICL staff begin to plan and work in more engagement-centric ways -- devising activities and outreach efforts appropriate to different levels of engagement and focusing on moving supporters up the engagement pyramid. It’s also given them a framework (aided by the engagement tracker tool in Salesforce) to measure progress.

Another benefit for ICL is that working with an engagement pyramid model is helping to break down silos between their teams. All staff -- field organizers, policy experts, fundraisers -- have responsibilities for engaging supporters, and the entire organization is tracking metrics related to building engagement at every level.

Numbers to help guide the work 

ICL staff have learned a lot since they began using their engagement pyramid. Original goals for increasing supporters at each level were somewhat arbitrary, since past performance data didn’t exist (how about increasing our level two supporters by, uh, let’s say 20%?). They’ve already blown some of their 2010 goals out of the water, but have also discovered areas where they need to focus.

Deputy Director Suki Monlina said, “It’s been hard converting level two folks to level three, and we realize now that we haven’t offered enough opportunities for people at that stage to get more involved or contribute financially. This is where we’re concentrating now.”

Tools that help you figure out where you’re doing well and where you need more investment? Exactly -- and ICL gets it.  The engagement pyramid is a guiding framework for planning, tracking and evaluating their work. Conserving resources, protecting wildlife, keeping toxic chemicals out of drinking water, saving mountains...all with the help of a pyramid.

Read more about our Engagement Pyramid Model and our technology that supports it, our Engagement Tracker for Salesforce.

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