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Engagement Strategy

We combine best practices of campaign strategy, relationship management, and content strategy to help organizations figure out how to make the smartest possible investments in technology and develop a plan for putting it to use.

Are you "shiny chasing?" That is, are you struggling to implement the latest, greatest technology tools without a clear sense of how they help you win?

Groundwire's thought leadership on engagement strategy is well known. We've been thinking about this stuff for over 15 years. We helped build the Northwest Environmental Movement. We put a lot of thinking into how to use online and offline strategies and tools to inspire, build, organize and mobilize people on behalf of really great social change nonprofits.

Take a look around this section for thoughts on developing a theory of change, an engagement pyramid framework, your engagement superpower and find resources for our DIY Engagement Benchmarking Survey (Sections 1-10!) Go crazy!


Article The Engagement Pyramid: Six Levels of Connecting People and Social Change

The Engagement Pyramid: Six Levels of Connecting People and Social Change

Civic engagement can mean a lot of different things – from the casual forwarding of a friend’s email to deep involvement on a board of directors. The most effective social change organizations understand how to wield their portfolio of engagement tactics in Zen-like fashion; knowing just what kind of touch is called for to influence the outcomes of a particular decision. Read More

Survey Take Our DIY Engagement Benchmarking Survey!

Take Our DIY Engagement Benchmarking Survey!

Intro to our DIY Engagement Benchmarking Survey Read More

Article What Is Your Engagement Superpower?

What Is Your Engagement Superpower?

When we talk about value proposition at Groundwire, what we are really asking is, what is your superpower? Read More

Article The Engagement Pyramid: Beefing-Up the Middle

The Engagement Pyramid: Beefing-Up the Middle

A healthy middle of the pyramid is critically important for the long-term health and impact of your organization. It's where people begin taking on a more meaningful role in your organization and begin personally investing in your work. Here are four ways your organization can beef up the middle of your pyramid. Read More

Article How Foundations Can Engage Online

How Foundations Can Engage Online

A few smart ways that funders can engage online and have an impact. Read More

Whitepaper Movement as Network

Movement as Network

In early 2004, Groundwire's former Executive Director, Gideon Rosenblatt, published a paper called “Movement as Network: Connecting People and Organizations in the Environmental Movement.” This think piece represents much of the philosophical underpinning of Groundwire's work in the decade ahead. Read More

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DIY Engagement Benchmarking Survey Section 1: Theory of Change

Resources for creating a theory of change. Read More

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DIY Engagement Benchmarking Survey Section 2: Website

Resources for creating an engaging website. Read More

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DIY Engagement Benchmarking Survey Section 3: Email

Resources for an effective and engaging email program. Read More

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DIY Engagement Benchmarking Survey Section 4: Action Opportunities

Resources for creating effective action opportunities. Read More

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DIY Engagement Benchmarking Survey Section 5: Engagement Tracking

Resources for tracking engagement. Read More

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DIY Engagement Benchmarking Survey Section 6: Accomplishment Tracking

Resources for tracking programmatic accomplishments. Read More

Survey DIY Engagement Benchmarking Survey Section 7: Operational Documentation

DIY Engagement Benchmarking Survey Section 7: Operational Documentation

Resources for internal documentation of all your key business processes. Read More

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DIY Engagement Benchmarking Survey Section 8: Use of Analytics

Are you regularly using analytics data (e.g. website, social media and email stats) to guide your online work? Read More

Resource DIY Engagement Benchmarking Survey Section 9: Online/Offline Coordination

DIY Engagement Benchmarking Survey Section 9: Online/Offline Coordination

Resources for coordinating online and offline efforts. Read More

Resource

DIY Engagement Benchmarking Survey Section 10: Social Media

Resources for engaging supporters via social media channels. Read More

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info@groundwire.org
(206) 286-1235

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