Resources for Mass Email Communication
Here's a grab-bag of links to various resources on the web which can help you think through ideas for improving your mass email communications. You'll find information on general best practices, design, deliverability, subject lines, HTML/CSS and more.
Not As Easy As It Looks
Perfecting your email broadcasting activities means mastering a wide variety of disciplines. You need to know about writing subject lines, what goes into email deliverability, what the support for HTML and CSS is in different email clients, how to conduct segmentation, measure results, and more.
Since there isn't really one place to find answers to all these questions I decided to post links to where I know those resources are. If any of you good people out there know of other great resources, don't hold back. Add a comment to this blog post and share the wealth!
Below are the best of breed articles from some of the leading Email Service Providers in the industry:
- Writing Email Newsletter Best Practices (from Groundwire)
- Using CSS in Email Newsletters (from Groundwire)
- Guide to CSS support (from CampaignMonitor)
- Email Design Guidelines (from CampaignMonitor)
- Designing Email for Mobile Devices (from Vertical Response)
- Comparing Subject Lines (from MailChimp)
- Marketing Benchmarks for Small Businesses (from MailChimp)
- Email Segmentation Ideas (from MailChimp)
- Improving Your Open Rate (from MailChimp)
