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March 10 2010

Save Winter with Team Polar Bear

Our friends at Dogwood Initiative took advantage of the warm winter and lack of snow at this year’s Winter Olympics in Vancouver by launching their Save Winter campaign.
Save Winter with Team Polar Bear

Raising Awareness, One Toonie at a Time

Oh, winter.  Even though it's dark by 3:30pm and you make us wonder if we have SADD, we love you so.  So when you are hardly around, we miss you and feel all sad and existential and vow to fight even harder on the carbon neutral front. Our friends at Dogwood Initiative feel the same (well, maybe not the existential part), and took advantage of the warm winter and lack of snow at this year’s Winter Olympics in Vancouver by launching their Save Winter campaign.

Team Polar Bear

The Save Winter campaign stars Team Polar Bear: Aurora, Tundra, and Mackenzie who are not only bears with amazing athletic prowess (skiers, boarders, speed skaters), but also global-warming activists. Aurora (a two-person polar bear puppet) even made the Vancouver taping of The Colbert Report to get people on board to help fight climate change. (Check her out on YouTube.)

Megaphone

Using the Groundwire letter-writing tool, Megaphone (see quick video of Megaphone in action here), visitors to the Save Winter website can quickly shoot a letter off to Prime Minister Stephen Harper, asking him to save winter and prevent global warming by:

  • Cutting Canada's carbon emissions to the level of Norway's by 2020.
  • Building a new infrastructure including: mass transit, local and regional food systems, energy efficiency, and clean, renewable sources of energy.
  • Investing in green jobs and skills training programs across the country.


Canadians can also support the Save Winter campaign by purchasing “Toonies”, decals that say “GETTIN’ HOT IN HERE” and stick to the Canadian $2 Toonie.  (Dogwood did this with their very successful “Loonies” campaign, affixing over 250,000 “No Tankers” decals to the $1 Loonie Coin, which then made their way all over Canada.)

Check out www.savewinter.ca for more.

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