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August 22 2012

Want to Turn Facebook Fans into Active Supporters?

Wouldn't it be dreamy if you could run signature-gathering campaigns, pledge drives, and event registrations in Facebook AND track it all in your CRM? Now you can. Meet ActionSprout, a new Facebook app from Groundwire alums Drew Bernard and Shawn Kemp that makes all your geeky Facebook engagement dreams come true.

How many times have you cursed the fact that you can’t access the email addresses of your own Facebook Fans? When was the last time you dreamt of giving your Facebook fans actions more engaging then Like and Comment? Wouldn't it be amazing if you could run signature-gathering campaigns, pledge drives, and event registrations in Facebook AND track it all in your CRM?

A month ago, if you had asked the smartest people in the nonprofit sector if you could do these things they would have simply said "No! Sorry... Facebook just won't allow it." However, as of 12:37PM on July 24th PDT, those smarty pants would have been wrong. You see, that was the moment Groundwire alums Drew Bernard and Shawn Kemp launched a new Facebook app called ActionSprout that puts the full power of Facebook's Open Graph into the hands of nonprofits and not only makes these things possible, it makes them a cinch. 

Drew and Shawn are in the process of inviting a small number of organizations to use the tool ahead of doing a public launch in a few weeks. Several members of the Groundwire team have been advising Drew and Shawn and we're in the process of building a Salesforce Connector which will allow orgs who are using the system not only to capture and export data about their most active supporters on Facebook but also get it into their Salesforce database so they can use it to support their overall engagement strategies. When we asked if our orgs could come in now and start using it for free, they said YES! 

Everyone can start using the system for free but most organizations will end up opting for a $30 or $90 a month plan so they can power more social actions and get their data out with a click of a button. But for now, if you manage a Facebook Fan Page, we encourage you to give ActionSprout a try. For more information about ActionSprout, visit them at ActionSprout.com or send Drew an email at drew@ActionSprout.com.