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Ceres

We were thrilled when Ceres—a national network made up of investors, environmental organizations and public-interest groups working together with businesses to create a sustainable economy—came to us to help the network achieve greater impact through online engagement strategy, a new website and a new relationship-management database.

We worked with Ceres to achieve greater impact through online engagement strategy, a new website and a new relationship-management database.

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Ceres

Green is good. A new way to do business.

Our strategy team met with Ceres to align their communications and programmatic investments for the greatest impact. We worked with Ceres staff to focus online communications on using the right levers to build power. We looked at Ceres' audiences and determined value propositions (what you offer as an organization) and how that related to the resources on the Ceres website, annual conference, phone assistance to members, and much more.

Ceres has three websites—their main site, one for investors and one for companies. We wanted to make sure the architecture, services and functionality of the three sites mapped well to meet the needs of each audience. We wanted to make sure the most critical content was prioritized in both site architecture and page layout. And we wanted all three sites to look great and ensure brand consistency.

We built a beautiful new main website for Ceres with clean information architecture focused on user needs. The main site contains a custom press and media center that allows Ceres staff to feature blog posts and podcasts in addition to press releases. It also includes a resource library of reports, podcasts, videos and webinars. Multimedia files and documents uploaded to the library by Ceres staff are automatically embedded with the appropriate player or viewer.

For the two program-specific websites—BICEP and INCR—we ensured brand consistency as well as integrating the content management and search function across all three sites. Ceres staff can easily share content among the sites, and a unified content management interface simplifies the process of publishing and editing.

Our database team worked with Ceres to create a powerful online system to support collaborative work, greater efficiency, and deeper relationship building with the people who matter most to Ceres. We sat down with each team at Ceres (Corporate Accountability team, Investor team, Foundation team, etc.) to document technical requirements and delve into the details of their business processes.

Integration between the database, website and email blast systems was also a priority. We wanted to ensure Ceres member information in the database would feed the Ceres websites as needed and that information coming in through the websites would also be captured in Salesforce.

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