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Idaho Conservation League

Idaho Conservation League fights for clean air and water and the protection of some of the West's most majestic open spaces. We worked with them to develop an engagement framework to build their base and get Idahoans involved in their great mission. We built a website and database to support their engagement work.

We worked with them to develop an engagement framework to build their base and get Idahoans involved in their great mission.

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Idaho Conservation League

More than just potatoes.

Idaho Conservation League (ICL) has a five-tier engagement pyramid, with each tier—each level of engagement—defined by financial commitments and/or number and types of actions taken by their supporters. Make an annual contribution of $75 or sign up as a local hike leader and you show up as a tier three supporter in their pyramid.

Segmenting their supporters into engagement levels has helped ICL staff begin to plan and work in more engagement-centric ways—devising activities and outreach efforts appropriate to different levels of engagement and focusing on moving supporters up the engagement pyramid. It’s also given them a framework (aided by the engagement tracker tool in Salesforce) to measure progress.

Another benefit for ICL is that working with an engagement pyramid model is helping to break down silos between their teams. All staff—field organizers, policy experts, fundraisers—have responsibilities for engaging supporters, and the entire organization is tracking metrics related to building engagement at every level.

ICL staff has learned a lot since they began using their engagement pyramid. Original goals for increasing supporters at each level were somewhat arbitrary, since past performance data didn’t exist (how about increasing our level two supporters by, uh, let’s say 20%?). They’ve already blown some of their goals out of the water, but have also discovered areas where they need to focus.

Deputy Director Suki Molina said, “It’s been hard converting level two folks to level three, and we realize now that we haven’t offered enough opportunities for people at that stage to get more involved or contribute financially. This is where we’re concentrating now.”

Tools that help you figure out where you’re doing well and where you need more investment? Exactly. And ICL gets it. The engagement pyramid is a guiding framework for planning, tracking and evaluating their work. Conserving resources, protecting wildlife, keeping toxic chemicals out of drinking water, saving mountains...all with the help of a pyramid.

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