Is your website doing what you want it to? How do you know? Are people getting to the pages you care about? Have you thought about what action you want people to take from your most popular pages? Do you need help setting up goals on Google Analytics?

We are digging in.

We are thrilled to welcome guest speakers Libby Waldo, Senior Online Marketing Manager at Grist and Sandra Cheng, Product Manager at Google.

Sandra will share what products and services Google has available for nonprofits including information about AdWords grants, Analytics, and Website Optimizer. Sandra has managed overall strategy for a variety of products in AdWords and in Analytics. Most recently, her focus has been on Campaign Insights, a new measurement tool to analyze the effectiveness of display campaigns.

Libby will share how Grist makes extensive use of Google Analytics to guide content and design decisions, and workshop a couple of our groups’ website stats. (Please contact chrism@groundwire.org if you would like to be considered for analysis by Libby. She’ll check out your group’s website stats, too. Ba-dum-ch.)

Also on the program: Groundwire web team member Matt Yoder shares the official beta version of his new tool, Google Analytics for Plone, which brings contextual data from Google Analytics right to the page you are editing.

We look forward to seeing you.  Please make sure to RSVP as our popular knowledge share events fill up fast.

Date: Tuesday, June 29, 2010
Place: Groundwire's Seattle Office
Time: 5:30-7:30pm
Food and Drink: Yes.
Cost: Just be you.

Please note this is a live event at our Seattle office. Check back here for video of the event.