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Email Publishing

Social media is awesome! But so is email. Our email articles are always super popular because no matter which social network is the hot new thing, email communication still rules, baby. Be sure to check out our Email Provider Comparison report, put together every year by our email guru Sam Knox.


Best Practice

Action Alerts

Writing an effective action alert means staying focused on specific actions you want your supporters to take. This article talks about best practices for writing an action alert. Read More

Best Practice

Writing Email Newsletters

You might think that creating content for an email newsletter is just like writing for your print newsletter. The reality is that these two forms of media are vastly different. Read this article for advice on how to write effective email newsletters. Read More

Whitepaper

Groundwire's 2012 Email Service Provider Comparison Report

If you are a nonprofit organization searching for information on email providers, this is the report for you. We take a close look at 10+ Email Service Providers (ESPs), and offer advice on how to evaluate the various price points and feature sets. Read More

Article

What's in an Opt-In?

Best practices for when you know you can add someone to your email list - and when you probably shouldn't. Read More

Article

Resources for Mass Email Communication

Here's a grab-bag of links to various resources on the web which can help you think through ideas for improving your mass email communications. You'll find information on general best practices, design, deliverability, subject lines, HTML/CSS and more. Read More

Article

HTML 5 and CSS3: The Future of the Web

HTML 5 and CSS3 are the newest versions of two important web languages that have been around for some time now. These new languages promise a host of new web design techniques and possibilities for amazing web services. These new web standards are being adopted by web browsers now and here is a tour of what's to come. Read More

Best Practice

Email Newsletter Troubleshooting: Volume One

Specific examples of mistakes made when crafting an HTML email newsletter and advice for how to fix them. Read More

Best Practice

Email Newsletter Troubleshooting: Volume Two

This is the second installment of tricks and tips for troubleshooting HTML problems in an email newsletter template. Learn how to properly set the link color. Read More

Article

A Better Way to Track Email in Salesforce

We believe that significant improvements in email broadcasting data storage efficiency are easily achievable, by using Campaign Member objects as the point of integration, rather than a custom object. Here's how email service providers can implement this solution. Read More

Article

Understanding Email Sender Reputation

Learn about what sender reputation is and how it affects your mass email deliverability. Read More

Article

A Case Study of Drip Campaigns

Drip campaigns are an automated series of emails, allowing for automatic opt-in based on triggers, and do not require any ongoing maintenance once launched. This is the story of how Groundwire is using this concept to power our web support email series. Read More

Article

Using CSS and HTML in Email Newsletters

CSS and HTML support is far lower for email than it is for the web. This article explains the pitfalls to avoid and the methods to employ in order to get email newsletters to display consistently across many email clients. Read More

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