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The art and science of citizen engagement.

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Engagement 101 Series

We combine best practices of campaign strategy, relationship management, and content strategy to help organizations figure out how to make the smartest possible investments in technology and develop a plan for putting it to use.

It is time to get serious about engagement. After you have taken our DIY Engagement Bench-Marking Survey feel free to dig into our full platter of engagement articles on each of the relevant topics. Bonn Appetit!

Take a look around this section for thoughts on developing a theory of change, an engagement pyramid framework, your engagement superpower and find resources for our DIY Engagement Benchmarking Survey (Sections 1-10!) Go crazy!


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DIY Engagement Benchmarking Survey Section 1: Theory of Change

Resources for creating a theory of change. Read More

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DIY Engagement Benchmarking Survey Section 2: Website

Resources for creating an engaging website. Read More

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DIY Engagement Benchmarking Survey Section 3: Email

Resources for an effective and engaging email program. Read More

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DIY Engagement Benchmarking Survey Section 4: Action Opportunities

Resources for creating effective action opportunities. Read More

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DIY Engagement Benchmarking Survey Section 5: Engagement Tracking

Resources for tracking engagement. Read More

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DIY Engagement Benchmarking Survey Section 6: Accomplishment Tracking

Resources for tracking programmatic accomplishments. Read More

Survey DIY Engagement Benchmarking Survey Section 7: Operational Documentation

DIY Engagement Benchmarking Survey Section 7: Operational Documentation

Resources for internal documentation of all your key business processes. Read More

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DIY Engagement Benchmarking Survey Section 8: Use of Analytics

Are you regularly using analytics data (e.g. website, social media and email stats) to guide your online work? Read More

Resource DIY Engagement Benchmarking Survey Section 9: Online/Offline Coordination

DIY Engagement Benchmarking Survey Section 9: Online/Offline Coordination

Resources for coordinating online and offline efforts. Read More

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DIY Engagement Benchmarking Survey Section 10: Social Media

Resources for engaging supporters via social media channels. Read More

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