Salesforce thinks of people as connected to some organization or another because it was developed primarily as a business-to-business (B2B) platform. However in community organizing, not everyone is connected to or defined by an organization they work for or are affiliated with. Groundwire has developed a great feature to handle this.

Salesforce doesn't function correctly if a Contact isn't connected to an Organization. Your Contacts won't appear in reports, which can cause a host of problems for your outreach and donor management activities. With the Groundwire Salesforce template a catch-all organization called Individual ensures that all Contacts created by Users, or imported from other sources, will behave correctly in the database.