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Social Media

Social network sites have taken over the world. New ones crop up all the time. Don't freak out. Get people in charge of it. Dedicate some time to it. Write good content and get in relationship with your online community. Offer value in your social media streams. It's not as scary as you think. In fact, it's super fun and awesome to have free channels everywhere to support your cause. Take advantage of them!


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Build your Facebook fan base, increase online action

In four weeks, ICL grew their total Facebook audience by nearly 67% and increased online actions through FB and Twitter. Read More

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5 things you can learn from Lil Wayne's Facebook Fan Manager

Five things you can learn from 21-year-old Mazy Kazerooni, Lil Wayne’s Facebook fan manager and the man behind the Guinness World Record for the most "Likes" on a post in 24 hours. Read More

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Twitter Beautification: A Bird's-Eye View

A simple guide to fixing your Twitter UI after the recent update. Read More

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Use Social Media Data to Connect with Your Fans and Followers

How can you bridge the divide between your organization's social media efforts and your database? An easy and affordable way to start is by purchasing social media data from a company like Rapleaf. Read More

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Social Media: I Don't Do Small Talk.

When you're first dipping your toes into the shallow, rolling sea of social media tools, one of the first things you're likely to notice is that there seems to be an awful lot of "chatter" and "noise." People talking about "trivial" things, right out there in public. Read More

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A Case For Twitter

My 7-month relationship with Twitter has nothing to do with Ashton, A-Rod or American Idol. (Come on, I follow the entertainment blogs for that stuff.) Instead, it has become a place for keeping up with the social change and sustainability movement, what Paul Hawken describes as the "largest social movement in history restoring grace, justice, and beauty to the world." My little Twitter-sphere gives me a daily connection to the groups I care about most. Read More

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