You've heard about the Greenest Americans, Caretakers, Fatalists and other ecological values groups the American public can be divided into as identified in Re: Green - The Ecological Roadmap.  Through the process of conducting the segmentation study and multiple focus groups that provide the research basis for Re: Green, Earthjustice's Social Capital Project discovered five key barriers to engaging the public in environmental protection and how best to overcome them.  Learn more about the barriers and details on how they play out with all of the ecological values segments in the executive summary of the project. Want more? The Social Capital Project has made the data open source for nonprofit organizations. Contact Meredith Herr (meredith@socialcapitalproject.org)  to sign up for the Social Capital Project's research intranet site. Email Cara Pike for more information about the Social Capital Project's move to the Climate Leadership Initiative at the University of Oregon (cara@socialcapital.org).