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Healthy Kids, Healthy Schools

Groundwire worked with Oregon Environmental Council to develop strategies for using online tools in combination with their offline efforts to pass legislation to protect kids from toxic chemicals in products and at school.

Healthy Kids, Healthy Schools

Healthy Kids Campaign

Groundwire's strategy team has worked closely with the Oregon Environmental Council (OEC) for the past five years on projects ranging from website strategy development to engagement campaign development and implementation. In 2008, OEC worked with Groundwire and the State Environmental Leadership Project to lay the foundation for an initiative to take the organization’s outreach and engagement efforts to a new level of efficiency, accuracy and effectiveness.


The focus of this effort was on helping the organization prioritize and then develop strategies for using online tools in combination with their offline efforts to pass legislation to protect kids from toxic chemicals in products and at school. Groundwire worked closely with OEC staff on all elements of strategy development and implementation. This effort was instrumental in OEC building productive relationships with individuals who could help them pass this specific piece of legislation, as well as building a stronger grassroots foundation for future campaigns.


Partners:
Hilary Carroll, Power Assessment Consultation
Bill Davis Power Assessment Consultation

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