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Facebook Friendly: Washington Trails Association and Simple Social

WTA's site allows hikers to post trip reports -- it's enormously popular, with roughly 27,724 trip reports posted to date. Now, after someone submits a trip report on wta.org, they're asked if they want to share it on Facebook. If they're already logged in to Facebook, it's a single button click; if not, they can login without leaving the page. They can add a brief personal note, and that, along with a picture from their trip report, is added to their FB news stream.

Using the tools Facebook provides, we make it easy for people taking action on your site to publicize it to their Facebook pages, encouraging their friends to do the same. What better advertising than word of mouth from a trusted source?

Most of the time, this is used while thanking someone for taking action -- writing a letter to a decision maker, say. ("I just asked my representative to say NO to BPA in baby bottles. You should too!") But at Washington Trails Association, we customized it for a slightly different use. WTA's site allows hikers to post trip reports -- it's enormously popular, with roughly 27,724 trip reports posted to date. Now, after someone submits a trip report on wta.org, they're asked if they want to share it on Facebook.

If they're already logged in to Facebook, it's a single button click; if not, they can login without leaving the page. They can add a brief personal note, and that, along with a picture from their trip report (if they posted one), and a link to the whole thing is added to their FB news stream.

If you want to kick back and watch this all in action, we've put together a video showing all the different parts of Simple Social.

 


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