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Green for All

Green For All is a national organization dedicated to building an inclusive green economy strong enough to lift people out of poverty.

Green for All

Inquiry tracking at Green For All

Green For All is a national organization dedicated to building an inclusive green economy strong enough to lift people out of poverty.

The Challenge

Green For All approached us as a brand-new organization poised on the verge of explosive growth.  Green For All Executive Director Van Jones was already a fast-rising star in the national environmental movement, and Green For All was struggling to keep up with the massive surge of interest in green jobs that Van's vision and passion were unleashing.

Green For All needed a database solution that could rapidly grow along with them, and could support not only traditional member organizing processes, but also help them cope with the thousands of requests that Van's outreach work was generating, which were currently flooding his email inbox.

Our Solution

We used Saleforce.com to build Green For All a system that included not only traditional membership management features, but a custom system for capturing and managing requests for assistance, information and personal appearances from Van.

Requests for assistance are now captured via forms on the GFA website, which flow directly into GFA's new Salesforce.com database.   Requests are captured in a structured way, e.g. speaking requests include a field for the event date.  The database allows GFA staff to work together to manage, respond to and track each request. 

Even better, each person who contacts them gets added to the database, so that GFA can followup with people in the future!  For example, when Van Jones makes an appearance in Seattle, GFA staff can find all of the people who have contacted them from the Seattle area, and invite those folks to the event.



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