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Shifting the Power

In 2011 Idaho will draw new legislative boundaries, shifting the balance of power from a legislative majority strongly influenced by corporate agriculture and resource-extraction interests to a more conservation-friendly mix. We worked with the Idaho Conservation League to develop online communications strategies and tools that allow for an improved ability to track and build on the interactions it has with individuals. This project included design, implementation, and integration of a new website, new database, new email broadcasting system and new campaign strategy aimed at a broader grassroots base.

Shifting the Power

Idaho Conservation League

In 2011, Idaho will draw new legislative boundaries, shifting the balance of power from a legislative majority strongly influenced by corporate agriculture and resource-extraction interests to a more conservation-friendly mix. Recognizing the opportunity that this presents, the Idaho Conservation League (ICL) hired Groundwire to provide assistance in engaging a broader group of people and to expand ICL’s value proposition outside of their traditional base. Groundwire is helping ICL develop an engagement strategy for these “New Voices”.  This strategy is supported by a new technological infrastructure put in place by Groundwire consultants.

Traditionally ICL has had tremendous insider lobbying success, is backed by a loyal following of supporters , and is the most powerful voice of conservation in the state. Over the years, however, these supporters have aged and ICL’s communications methods haven’t evolved to bring in a new generation of Idahoans.

We worked with ICL to develop integrated online communications tools and engagement strategies that allow for improved ability to track all of the interactions the organization has with individuals. This project included design, implementation, and integration of a new website, new database, new email broadcasting system and new campaign strategy aimed at a broader grassroots base. 

These tools and strategies will expand ICL’s capacity to grow and deepen relationships and connections with both existing and new supporters, and position them well for the coming shift in Idaho's political landscape.


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