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Gaining New Friends

The Oregon Natural Desert Association (ONDA) works exclusively to protect Oregon's vast High Desert. In 2008, we helped ONDA develop an on-going email campaign designed to inspire new members to the organization. We then looked for ways to engage each new member in the work most important to ONDA's mission. ONDA is increasing the number of highly-active members and building deep engagement early on with people new to the organization.

The Oregon Natural Desert Association (ONDA) is located in Bend, Oregon, and exists to protect and restore the health of Oregon's native deserts. Over the past 20 years, with the help of their 1200 members, ONDA has achieved many victories including the protection of Steens Mountain as the nation's first "cow-free" Wilderness in 2000.  ONDA also fought for and won the removal of livestock from both the Hart Mountain National Wildlife Refuge and the Wild and Scenic Owyhee River.

The key to ONDA’s success has been and will continue to be their active and passionate members. ONDA’s members promote the importance of the fragile Oregon High Desert, pull fences, monitor sage grouse,  and support the organization financially so staff can continue their important work in this region.

The Groundwire strategy team began working with ONDA in 2008, thanks to the generous support of the Wilburforce Foundation. We helped them develop an email drip campaign designed to inspire new members to the organization and to plug those new members into the work most important to ONDA’s mission. This effort utilizes the interconnectivity of organization’s website, database and email tools. This project is on-going and works to increase the number of highly active ONDA members and build deep engagement early on with people new to the organization.



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