You are here: Home » Portfolio » The Washington Bus

The Washington Bus

The Washington Bus believes democracy is a hands-on situation, and gets young voters involved in making Washington state a better place. The Bus is so good at creating community offline that we wanted their new site to reflect that online – a community gathering space with the look and feel The Bus is known for. We worked with Franklin Joyce from Electric Baby to create a super fresh design that features The Bus’s engaging blog front and center. The homepage also features a calendar for The Bus’s popular events, an ever-updating trending topics (pulled live from social bookmarking site Delicious), and a row of “Bus Heads” – Bus Facebook fans pulled into the site and lining the bottom of each page.

The Mission

The Washington Bus believes democracy is a hands-on situation and gets young voters involved in making Washington state a better place. They do indeed have a bus, and they tour the state with a bunch of smart, engaged young people who get the vote out. The bus supports progressive candidates and issues and gets young people to take responsibility for their own democracy.

The Challenge

The Bus, known for its smart staff and hip writing, was ready for a new website that could really showcase The Bus’s distinctive voice.  Their blog was well written, but was housed on another site. Additionally, when their original site was created, social networks had yet to take over the internet, and because The Bus’s primary audience is the under-thirty crowd, we wanted to make sure their redesigned site integrated well with all the big social network platforms.

The Solution

The Bus is so good at creating community offline that we wanted their new site to reflect that online – a community gathering space with the look and feel The Bus is known for. Our strategy team worked with Bus program directors to create a site with many opportunities for this energetic, tech-savvy crowd to engage. The Bus’s audience is Generation Tech so it was imperative that the new site inspire and engage a young audience that is used to lots of bells and whistles.

We worked with Franklin Joyce from Electric Baby to create a super fresh design that features The Bus’s engaging blog front and center. The homepage also features a calendar for The Bus’s popular events, an ever-updating trending topics (pulled live from social bookmarking site Delicious), and a row of “Bus Heads”  –  Bus Facebook fans pulled into the site and lining the bottom of each page. Deeper in the site you'll see a rotating Flickr slide show and a "Featured Member" spotlight. Our web team built the site in Plone 4, so it's fast and easy for The Bus and their cast of bloggers to edit and maintain.

 

 

 



Document Actions