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Reaching Key Audiences

Washington Conservation Voters (WCV) is the statewide political voice in Washington for the environment. WCV approached Groundwire because they needed a new website, but they also opted for a strategy phase to help them identify the key audiences they wanted to reach. We built a website with ideal functionality for WCV's needs, and architecture and graphics specifically designed to appeal to and serve the people most important to WCV's mission. Information on local chapter activities is easy to find, hot political news and stories about WCV are surfaced on the homepage and tagged to show up on audience pages when relevant, and the design is vibrant and professional.

Reaching Key Audiences

Washington Conservation Voters

WCV approached Groundwire because they needed a new website, but they also opted for a strategy phase to help them identify the key audiences they wanted to reach and their value proposition for those audiences. We worked with WCV to build profiles for their different target audiences and make decisions about how to organize and segment the information they offer on their website to best serve these audiences.  We helped think through functionality and design elements so that they were confident the budget they had was used most effectively.  We also drafted guidelines for WCV staff on how to prioritize content development and how to tag the content once it's ready to publish on the website.

We then built a Plone 3.0 website with ideal functionality for WCV's needs, and architecture and graphics specifically designed to appeal to and serve the people most important to WCV's mission. Information on local chapter activities is easy to find, hot political news and stories about WCV are surfaced on the homepage and tagged to show up on audience pages when relevant, and the design is vibrant and professional. WCV’s new website presents an engaging public face that more accurately reflects a vital organization with significant political clout, and better serves WCV's key audiences. 



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