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YES! Magazine

YES! Magazine had a hard-to-manage website that didn't match their print publication in its visual sophistication and rich information architecture. The staff at YES! was also looking to break down the issue-centric approach of their old website and present articles in the context of ongoing topic areas. We partnered with Web Collective and Taylor Bachrach to create a beautiful website that is easy for staff to manage.

YES! Magazine

YES! Magazine

Sustainability through a different lens

YES! Magazine is an award-winning publication that supports people’s active engagement in building a just and sustainable world. Readers are inspired by YES! Magazine's approach at reporting on sustainability though the lens of justice, peace, lifestyle, the arts, economics, and democracy. YES! Magazine reaches over 150,000 readers and draws some 100,000 visitors to their website each month.

Challenge

YES! Magazine had a hard-to-manage website that didn't match their print publication in its visual sophistication and rich information architecture. The staff at YES! was also looking to break down the issue-centric approach of their old website and present articles in the context of ongoing topic areas.

Solution

We partnered with Web Collective and Taylor Bachrach to create a beautiful website that is easy for staff to manage. We were able to re-use much of the technical and strategic concepts we developed for High Country News last year. We also worked with YES! to design the information architecture which allows the site to present YES! content in a way that fits their strategic framework and theory of change, rather than mirroring the physical limitations of print. It starts with a two-level topic hierarchy (each has a beautiful, flexible landing page) :
•    Peace & Justice
•    Planet
•    New Economy
•    People Power
•    Happiness 

In addition, each article is tagged with one of three “hedgehog” types – it can be about “reframing big ideas”, “tools to use and share” or “the power of one”.

We also took advantage of Plone’s multilingual capabilities to provide Spanish-language versions of content (they have some great translators!)



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