Water http://groundwire.org daily12009-09-18T21:58:23Z
  • Grist http://groundwire.org/portfolio/grist Grist has been dishing out environmental news and commentary with a wry twist since 1999. The editorial team draws out the real meaning behind green stories, and connects big issues like climate change to daily life. They count on users to bring their stories to the table, too -- through blogs, photos, and whatever else they care to share.Grist has been dishing out environmental news and commentary with a wry twist since 1999. The editorial team draws out the real meaning behind green stories, and connects big issues like climate change to daily life. They count on users to bring their stories to the table, too -- through blogs, photos, and whatever else they care to share. ]]>No publisherSara Freedman2011-01-05T01:38:52ZCase StudyAlaska Center for the Environment http://groundwire.org/portfolio/portfolio-listing/alaska-center-for-the-environment Alaska Center for the Environment is Alaska's largest home-grown citizen's group working for the sensible stewardship of Alaska's natural environment.Alaska Center for the Environment is Alaska's largest home-grown citizen's group working for the sensible stewardship of Alaska's natural environment. With 7,000 dues-paying members from around the state, Alaska Center for the Environment is the voice for public lands conservation, clean air, clean water, and livable places. ]]>No publisherjoshb2008-10-23T20:10:00ZCase StudyBullitt Foundation http://groundwire.org/portfolio/portfolio-listing/bullitt-foundation The Bullitt Foundation works to safeguard the natural environment by promoting responsible human activities and sustainable communities in the Pacific Northwest.The Bullitt Foundation works to safeguard the natural environment by promoting responsible human activities and sustainable communities in the Pacific Northwest.

    The Challenge

    In 2008, the Bullitt Foundation launched an ambitious new strategic plan through which it will focus on urban issues, business and technology, ecosystem services and planning, and civic engagement, with the bulk of its activity centered in and around metropolitan Anchorage, Vancouver, Seattle, Portland, and Boise.

    Our Solution

    ONE/Northwest helped Bullitt design and execute a beautiful, functional new website centered around iconic images of its new focus.  Combined with Plone's legendary usability, Bullitt now has a web presence that captures its essence, impresses first-time visitors, and speeds grantseekers on their way to action.

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    No publisherdanielb2008-08-25T20:20:00ZCase Study
    Copper River Watershed Project http://groundwire.org/portfolio/portfolio-listing/copper-river-watershed-project The Copper River Watershed Project (CRWP) was created to benefit communities along the Copper River, in the upper basin and delta of the Copper River. The Board of Directors and the Staff of the CRWP are inspired by a vision of helping diversify the economy of this unique region while sustaining its natural resources and cultural heritage.The Copper River Watershed Project (CRWP) was created to benefit communities along the Copper River, in the upper basin and delta of the Copper River. The Board of Directors and the Staff of the CRWP are inspired by a vision of helping diversify the economy of this unique region while sustaining its natural resources and cultural heritage. ]]>No publisherjoshb2008-11-05T20:00:00ZCase StudyCrater Lake National Park Trust http://groundwire.org/portfolio/portfolio-listing/crater-lake-national-park-trust The Crater Lake National Park Trust works to help protect, promote, and enhance Crater Lake National Park, its unique water purity, and its value for human inspiration and knowledge. The Trust envisions a future in which Crater Lake National Park is widely recognized as an Oregon icon and a national treasure; in which the Park serves as a thriving laboratory and classroom.The Crater Lake National Park Trust works to help protect, promote, and enhance Crater Lake National Park, its unique water purity, and its value for human inspiration and knowledge. The Trust envisions a future in which Crater Lake National Park is widely recognized as an Oregon icon and a national treasure; in which the Park serves as a thriving laboratory and classroom. ]]>No publisherdanielb2008-08-25T20:20:00ZCase StudyDogwood Initiative http://groundwire.org/portfolio/portfolio-listing/dogwood-initiative-2008 A major makeover for a sophisticated grassroots campaiging organization.Dogwood Initiative helps organize people around some of the most important issues to British Columbians, including climate change, democracy, First Nations issues, and more.

    The Challenge

    Dogwood had a solid Plone site that we built for them back in 2005.  Since then, their work has grown and evolved, and their organization has become much more sophisticated about how it communicates and organizes online. 

    Dogwood wanted an updated site that would have a much more polished visual design.  In addition, Plone had evolved a great deal, and Dogwood wanted to be able to harness all of the new capabilities of Plone 3.

    Our Solution

    Dogwood's vision was ambitious, so we worked through a short "discovery process" designed to help the Dogwood team clarify their objectives and translate them into clear requirements we could use to build a new site.  This investment in lightweight, up-front planning paid huge dividends as we moved forward, by allowing us to accurately estimate the costs and to ensure that we were building a system that met Dogwood's communications and organizing needs.

    With a plan in hand, we moved forward on design.  Our frequent collaborator Taylor Bachrach of Bachrach Communications worked up a design, which we brought to life with some interactive javascript.

    The centerpiece of the site is the new "storybox" user interface that allows Dogwood staff to surface up to four stories as interactive, image-rich "panels" on the homepage and each major section of the site.  This helps visitors quickly find and engage with what's hot.   It's easy for Dogwood staff to quickly create and promote new items across a diverse array of medium-term campaigns and long-term issues.

    Dogwood Initiative staff are active bloggers, and the new design surfaces their blog content more prominently, and makes it easy to browse the blogs of various Dogwood staff.

    Dogwood was able to take advantage of Plone 3's flexible new portlets system to build and manage many chunks of sidebar content, which change based on which section of the site you're in.

     

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    No publisherJon Stahl2009-03-31T23:30:00ZCase Study
    Environmental Priorities Coalition http://groundwire.org/portfolio/portfolio-listing/environmental-priorities-coalition The Environmental Priorities Coalition (EPC) is a collaborative effort among Washington State environmental groups to build bipartisan support for a common-sense set of legislative priorities.The Environmental Priorities Coalition (EPC) is a collaborative effort among Washington State environmental groups to build bipartisan support for a common-sense set of legislative priorities.

    ONE/Northwest has been providing support to the EPC since 2004, hosting a coalition website, a handful of internal coalition discussion lists, and managing an action alert email list that ranged from 15,000 – 20,000 email addresses.

    In 2008, ONE/Northwest did a major redesign and upgrade of the EPC website, and helped forge a partnership between EPC and Sightline Institute to create RSS news feeds customized for each priority issue. These feeds  provide current, valuable content to organizers, lobbyists, activists, legislators and development staff both before and throughout the session.

    On the database side, ONE/Northwest played a key role in outreach and follow-up to all coalition organizations to ensure submission of as many activist lists as possible, as well as performing quality control on the data submitted.

    ONE/Northwest is also in the process of implementing a Salesforce database which will allow the EPC to track activist involvement in aggregate as well as by organization.

    Finally, there is a plan in place for organizations who cannot submit activist data to encourage their members to opt-in to the EPC activist list.

    During the 2008 legislative session, the EPC activist list consisted of 17,000 email addresses. For the 2009 legislation session, EPC will be communicating with more than 30,000 activists.

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    No publisherdanielb2008-08-25T20:20:00ZCase Study
    Friends of the Hylebos http://groundwire.org/portfolio/portfolio-listing/friends-of-the-hylebos The Friends of the Hylebos has been working with the community to protect and restore streams, wetlands, forests and open space in the Hylebos watershed since 1983. The Friends combines a passion for the beautiful outdoors with advocacy, outreach and collaboration, and a knack for getting things done to carry out the work of keeping our community green and making our watershed a healthier place for people and for wildlife.The Friends of the Hylebos has been working with the community to protect and restore streams, wetlands, forests and open space in the Hylebos watershed since 1983. The Friends combines a passion for the beautiful outdoors with advocacy, outreach and collaboration, and a knack for getting things done to carry out the work of keeping our community green and making our watershed a healthier place for people and for wildlife. ]]>No publisherdanielb2008-08-25T20:20:00ZCase StudyFriends of Wild Salmon http://groundwire.org/portfolio/portfolio-listing/friends-of-wild-salmon Friends of Wild Salmon is a diverse coalition of commercial fishermen, sport anglers, First Nations and concerned citizens working together to protect the Skeena River's wild salmon heritage.Friends of Wild Salmon is a diverse coalition of commercial fishermen, sport anglers, First Nations and concerned citizens working together to protect the Skeena River's wild salmon heritage. ]]>No publisherdanielb2008-08-25T20:20:00ZCase StudyFriends of Wild Salmon http://groundwire.org/portfolio/portfolio-listing/friends-of-wild-salmon-1 Friends of Wild Salmon is a diverse coalition of commercial fishermen, sport anglers, First Nations and concerned citizens working together to protect the Skeena River's wild salmon heritage.No publisherjoshb2008-12-10T18:50:00ZCase StudyHarder Foundation http://groundwire.org/portfolio/portfolio-listing/harder-foundation The general program objective of The Harder Foundation is the preservation of an American quality of life that includes clean air and drinking water, unpolluted lakes and rivers, and healthy forests, parks, and wildlands.The general program objective of The Harder Foundation is the preservation of an American quality of life that includes clean air and drinking water, unpolluted lakes and rivers, and healthy forests, parks, and wildlands. ]]>No publisherdanielb2008-08-25T20:20:00ZCase StudyHerons Forever http://groundwire.org/portfolio/portfolio-listing/herons-forever Herons Forever is a local all-volunteer nonprofit organization. They are the only organization dedicated solely to the protection of Renton's Black River great blue heron colony. With 120 - 135 active nests, it is the largest in the tri-county region of King, Snohomish, and Pierce counties, and one of the largest in Washington state.Herons Forever is a local all-volunteer nonprofit organization. They are the only organization dedicated solely to the protection of Renton's Black River great blue heron colony. With 120 - 135 active nests, it is the largest in the tri-county region of King, Snohomish, and Pierce counties, and one of the largest in Washington state. ]]>No publisherdanielb2008-08-25T20:20:00ZCase StudyHigh Country News http://groundwire.org/portfolio/portfolio-listing/high-country-news Residents of the American West keep informed on issues of water, land and air from this award-winning magazine and website which intelligently covers environmental, conservation and sustainability stories unique to this region.High Country News is an award-winning independent news organization that reports on the West's natural resources, public lands, and changing communities.

    The Challenge

    HCN approached ONE/Northwest with an aging, hand-built content management system that was full of problems. It was too hard for HCN's non-technical editors to use. It was unable to support the polished look-and-feel that HCN had developed for its print publication and it was nearly impossible for HCN staff to maintain.

    Our Solution

    We started with an in-depth planning process to help HCN articulate their business requirements and online publishing strategy. Based on these requirements, we built a powerful new Plone-powered website that fits their publishing model, looks beautiful and can be operated and maintained by HCN's editorial team.

    We partnered with our friends at Web Collective to connect HCN's website to their existing subscriber database system, so that HCN subscribers can log into the site to read subscriber-only content, renew their subscriptions and more.

    Readers are responding: site visits are up 17%, average time per visitor is up 38% and pageviews are up over 50%. HCN is reaching more people and bringing in more ad revenue to support their award-winning journalism.



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    No publisherjoshb2008-10-23T20:10:00ZCase Study
    Shifting the Power http://groundwire.org/portfolio/portfolio-listing/idaho-conservation-league-1 In 2011 Idaho will draw new legislative boundaries, shifting the balance of power from a legislative majority strongly influenced by corporate agriculture and resource-extraction interests to a more conservation-friendly mix. We worked with the Idaho Conservation League to develop online communications strategies and tools that allow for an improved ability to track and build on the interactions it has with individuals. This project included design, implementation, and integration of a new website, new database, new email broadcasting system and new campaign strategy aimed at a broader grassroots base. In 2011, Idaho will draw new legislative boundaries, shifting the balance of power from a legislative majority strongly influenced by corporate agriculture and resource-extraction interests to a more conservation-friendly mix. Recognizing the opportunity that this presents, the Idaho Conservation League (ICL) hired Groundwire to provide assistance in engaging a broader group of people and to expand ICL’s value proposition outside of their traditional base. Groundwire is helping ICL develop an engagement strategy for these “New Voices”.  This strategy is supported by a new technological infrastructure put in place by Groundwire consultants.

    Traditionally ICL has had tremendous insider lobbying success, is backed by a loyal following of supporters , and is the most powerful voice of conservation in the state. Over the years, however, these supporters have aged and ICL’s communications methods haven’t evolved to bring in a new generation of Idahoans.

    We worked with ICL to develop integrated online communications tools and engagement strategies that allow for improved ability to track all of the interactions the organization has with individuals. This project included design, implementation, and integration of a new website, new database, new email broadcasting system and new campaign strategy aimed at a broader grassroots base. 

    These tools and strategies will expand ICL’s capacity to grow and deepen relationships and connections with both existing and new supporters, and position them well for the coming shift in Idaho's political landscape. ]]>
    No publishershawnk2009-04-06T19:40:00ZCase Study
    Klamath-Siskiyou Wildlands Center http://groundwire.org/portfolio/portfolio-listing/klamath-siskiyou-wildlands-center The Klamath-Siskiyou Wildlands Center (KS Wild) works to protect and restore the outstanding biological diversity of the Klamath-Siskiyou and south Cascadian Ecoregions of southwest Oregon and northwest California.The Klamath-Siskiyou Wildlands Center (KS Wild) works to protect and restore the outstanding biological diversity of the Klamath-Siskiyou and south Cascadian Ecoregions of southwest Oregon and northwest California. ]]>No publisherdanielb2008-08-25T20:20:00ZCase Study