If you are a nonprofit organization searching for information on which mass email platform to adopt, this is the report for you. We take a close look at 10 Email Service Providers (ESPs), and offer advice on how to evaluate the various price points and feature sets.

We've updated the report for 2011 - click the link below to download.

Download the 2011 Report

This report is intended to provide a baseline of information on 10 ESPs that we feel represent the "best of breed" for most nonprofit organizations from the very small to the very large. Once you carefully consider your email broadcasting needs you should be able to use this report to decide which service provider to evaluate first.

Included in the report are reviews of:

• CampaignMonitor
• ConstantContact
• MailChimp
• WhatCounts
• PredictiveResponse
• ExactTarget
• Network for Good / Emma
• VerticalResponse
• Salsa
• iContact
  
  

Making a decision on which vendor to adopt can be challenging. This list isn’t exhaustive, but here are things you should consider when evaluating vendors:

• What is your email send volume?
• What is your email list size?
• Do you require profile management? (a system for letting subscribers choose which lists they want to be on and update their contact info)
• Do you need Salesforce integration?
• Do you require other integrations?
• What is your budget for email communications?
• Do you have someone (or several people) on staff who will manage your email communications effectively?
• Do you need to run a drip campaign? (an automated series of emails you can schedule and send to subscribers)
• Do you need autoresponders? (a triggered email that goes out when a subscriber first joins your list, or takes some other kind of action)