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Email Service Provider Comparison Report 2010

If you are a nonprofit organization searching for information on which mass email platform to adopt, this is the report for you. We take a close look at 10 providers, and offer advice on how to evaluate the various price points and feature sets.

If you are a nonprofit organization searching for information on which mass email platform to adopt, this is the report for you. We take a close look at 10 Email Service Providers (ESPs), and offer advice on how to evaluate the various price points and feature sets.

We've updated the report for 2011 - click the link below to download.

Download the 2011 Report

This report is intended to provide a baseline of information on 10 ESPs that we feel represent the "best of breed" for most nonprofit organizations from the very small to the very large. Once you carefully consider your email broadcasting needs you should be able to use this report to decide which service provider to evaluate first.

Included in the report are reviews of:

  • CampaignMonitor
  • ConstantContact
  • MailChimp
  • WhatCounts
  • PredictiveResponse
  • ExactTarget
  • Network for Good / Emma
  • VerticalResponse
  • Salsa
  • iContact

Making a decision on which vendor to adopt can be challenging. This list isn’t exhaustive, but here are things you should consider when evaluating vendors:

  • What is your email send volume?
  • What is your email list size?
  • Do you require profile management? (a system for letting subscribers choose which lists they want to be on and update their contact info)
  • Do you need Salesforce integration?
  • Do you require other integrations?
  • What is your budget for email communications?
  • Do you have someone (or several people) on staff who will manage your email communications effectively?
  • Do you need to run a drip campaign? (an automated series of emails you can schedule and send to subscribers)
  • Do you need autoresponders? (a triggered email that goes out when a subscriber first joins your list, or takes some other kind of action)


Important Disclaimer – The information contained in this report is as true and accurate as we could possibly make it. All information here is based on published information on each provider’s website or from direct communication with sales staff. Email Service Providers are constantly changing, so bear in mind that this report is accurate as of July 2010, and you should always confirm information from the vendor before making a buying decision.
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great resource

Posted by Sam Dorman at Jul 27, 2010 12:36 PM
Just saved us countless hours of repeated work. Thanks for putting this together!

Don't Forget the Vertical Reponse - Drupal Integration

Posted by Marcus Iannozzi at Aug 04, 2010 05:46 AM
Great report! Just an FYI that there is a robust Drupal integration with Vertical Response which didn't make it to the report.

Cheapest and easiest mailing service to use with Drupal ?

Posted by kay at Jan 25, 2011 08:48 AM

Do you know which one is at the same time the cheapest and the easiest for Drupal integration ?

Thanks a lot.

Vertical Response - Drupal Integration

Posted by Marcus Iannozzi at Jan 26, 2011 10:51 AM
If you are a non-profit, Vertical Response offers 10,000 free email messages per month and a discounted rate thereafter. It's one of the reasons we chose to create a Drupal - VR integration. You can read more about it on our site:[…]/integrating-drupal-and-verticalresponse

Excellent report

Posted by Marc Baizman at Aug 04, 2010 07:16 AM
This is terrific. Thanks for all the hard work that went into this. I'll be sharing this with my Salesforce user group ASAP.


Posted by John Haydon at Aug 11, 2010 06:00 AM
Great report, but not including Aweber is a major oversight. :-)


Posted by Marcin Luks at Aug 17, 2010 06:25 AM
ExpertSender should be included in this report starting from 2011 and onward.

Great Resource

Posted by Andi Dube at Aug 31, 2010 01:42 PM
Thanks for putting this together- It's very comprehensive and useful.


Posted by Tal Frankfurt at Sep 11, 2010 02:18 PM
Keep up the good work!

Please add Blue Sky Factory for 2011?

Posted by Christopher Penn, Blue Sky Factory at Nov 05, 2010 07:09 AM
I'd just like to throw our hat in for the 2011 guide. We work with a number of non-profit organizations as well as agencies that work with non-profits, from the small to large organizations like the Verizon Foundation. We're located over at - thanks for the consideration for next year's guide!

Campaign Monitor

Posted by Pam McAllister at Jan 05, 2011 12:40 PM
This is a great resource and I'll be sure to pass it along to some folks.

Just wanted to note that Campaign Monitor has changed its pricing so it's more attractive. I'm not associated with them, just a happy customer.


Pricing changes for Campaign Monitor

Posted by Ros Hodgekiss at Jan 05, 2011 04:27 PM
Hi Groundwire team, thanks for featuring us so positively in your report! A few things to mention, though:

- Our service now features monthly pricing, which is good value for frequent senders and folks who want to segment and target their lists:

- Salesforce integration is available, using a 3rd party connector:[…]/

Many thanks again for the feature - feel free to drop us a line, should you have any questions about what Campaign Monitor has to offer non-profit organizations.

Re: Pricing changes for Campaign Monitor

Posted by Sam Knox at Jan 06, 2011 09:39 AM
Thanks for the info Ros. Most likely I'll create an updated version later this year to reflect the changes at your organization and all the others included in the report.

Thanks as well for the link to the SF connector!

Non Profit Pricing

Posted by samk at Jul 07, 2011 04:09 PM
Hey Ros, I can't find info on non-profit pricing on your website. Can you send me a link, or more information about what CampaignMonitor offers?


Non Profit Pricing

Posted by Ros Hodgekiss at Jul 07, 2011 04:57 PM
Campaign Monitor does not special prices for non-profits, I'm sorry to say. The prices listed here are standard for all our customers:


Posted by Faiza Mallick at Jan 17, 2011 04:16 AM
hey, what about GraphicMail?

Graphic Mail

Posted by Sam Knox at Jan 19, 2011 08:17 AM
I took a quick look and may decide to include it in the next edition of this report. We have to be somewhat selective in the providers we cover (there are dozens at least). GraphicMail does offer a non-profit discount so we might include it next time.


Posted by Faiza Mallick at Jan 21, 2011 01:40 AM
Thanks Sam, looking forward to seeing it! I know there are many but I see they're in the top10 according to

Great report

Posted by Eric at Jan 27, 2011 02:01 PM
Thanks so much! This saved me a ton of time and has very good info.

Cost is very high

Posted by Alan at Jun 16, 2011 11:06 PM
The emailer I use for about 5 years is $0.001 a tenth of a cent each. So 10 are a penny

I send about - 7368 each week cost = 0.0010 $7.37 so in a 4-week month to 29,000 about $30. This seems fair so I have no idea how a company can charge over $100. I get tracked and resends if it gets bounced - all the nice things.

Inexpensive email provider

Posted by samk at Jul 07, 2011 03:39 PM
Alan - Which platform are you referring to? I'll take a look at it.

Benchmark Email

Posted by John at Jun 20, 2011 12:19 PM
As for a recommendation for an email services provider--I have clients who use Benchmark Email and all say wonderful things about them, such as very good customer support and competitive pricing.