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Engagement Strategy

Articles to help you engage with your supporters
How Foundations Can Engage Online

How Foundations Can Engage Online

A few smart ways that funders can engage online and have an impact.

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What Is Your Engagement Superpower?

What Is Your Engagement Superpower?

When we talk about value proposition at Groundwire, what we are really asking is, What is your superpower?

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The Engagement Pyramid: Six Levels of Connecting People and Social Change

The Engagement Pyramid: Six Levels of Connecting People and Social Change

Civic engagement can mean a lot of different things – from the casual forwarding of a friend’s email to deep involvement on a board of directors. The most effective social change organizations understand how to wield their portfolio of engagement tactics in Zen-like fashion; knowing just what kind of touch is called for to influence the outcomes of a particular decision.

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Our Theory of Change

Our Theory of Change

We explain how each level of our Theory of Change works together toward our final goal: a sustainable society.

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How to Generate Website Traffic

Information about how to generate web traffic and get more people to visit your website.

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A Case Study of Drip Campaigns

Drip campaigns are an automated series of emails, allowing for automatic opt-in based on triggers, and do not require any ongoing maintenance once launched. This is the story of how Groundwire is using this concept to power our web support email series.

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Action Alerts: Best Practices

Writing an effective action alert means staying focused on specific actions you want your supporters to take. This article talks about best practices for writing an action alert.

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Action Alerts: Best Practices

Writing an effective action alert means staying focused on specific actions you want your supporters to take. This article talks about best practices for writing an action alert.

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Tips for Facilitating an Environmental Email List

Tips for moderating environmental email discussion lists, including the "soft" skills of email list moderation, including encouraging relevant discussion, curtailing excess wordiness, and evening out the flow of discussion. Technical issues involved in email list facilitation.

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Online Communications Job Responsibilities

Groundwire recommends you consider the following roles and responsibilities when considering how you are going to successfully use your online communications tools.

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Seattle Meeting Spaces

A list of spaces suitable for nonprofit board meetings, community events, etc.

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