ExactTarget is a powerful email blasting tool which features strong integration with Salesforce, along with sophisticated segmentation and list management options. 

ExactTarget may be a good fit for your organization if:

• You send more than 20,000 emails per month
  
• You need to manage multiple email lists with profile management
• You want to easily setup and run email drip campaigns
   

ExactTarget Features

ExactTarget offers two product tiers, Core and Advanced. Below is an explanation of each:

ExactTarget Core

• Salesforce integration
• Email template library
• Profile management (up to 10 custom fields)
• Forward-to-a-friend
• Web opt-in forms
• Segmentation
• Triggered emails
• Real-time statistics
• Up to 5 selectable 'from' addresses
• Salesforce integration

Cost: Depends on email volume. Typically starts around $1200.

ExactTarget Advanced

All Core features are included, plus:

• Dynamic content (e.g. email content will be personalized based on a subscriber's personal information such as zip code)
• Drip campaigns
• Enhanced profile management (up to 75 custom fields)
• Graphical reporting
• Conversion tracking (useful for tracking completed event registrations, donations, petition signing, etc)
• Reply mail management (automatically filter out-of-office replies)
• Private IP address (improved deliverability for high volume email blasting)
• Web analytics connector
• API access (write your own custom integration features)

Cost: Depends on email volume. Typically starts at around $5000 per year.

Consulting Services

Groundwire can provide consulting on ExactTarget. Our services include:

• Email template design
• Email campaign strategy consulting
• Subscriber data migration
• ExactTarget training
• Salesforce training

Technical Support

As part of your account, ExactTarget provides a wealth of documentation and tutorial videos. These are your best resources for finding the answers you need. You also have access to the ExactTarget community knowledge sharing site, 3Sixty.

Should you have a question about the service, discover a technical problem, or need consulting services, you can contact us here at Groundwire. We are your first point of contact for support questions.

ExactTarget also offers a help desk service for a yearly fee. If you're finding that you need ongoing support services, or wish to have the option to pick up the phone and call for help at any time, the help desk service is your best bet.

Terms

Both Core and Advanced accounts are for a term of one year. At the end of the year, the contract will be revisited and revised if necessary.