Strategy Services
We combine best practices of relationship management, content creation and campaign strategy to help you engage and expand your base.
The Groundwire strategy team can help you build stronger and deeper relationships with your audiences using your website, email and database.
Do you lose campaigns because you don’t have friends or champions in the business community or because you don’t have an activist base in a certain geographic area? Do you spend scarce resources to bring in new members, only to lose them before they renew their membership? It may be time to invest in improving your engagement practices.
Featured Projects
Gaining New Friends
The Oregon Natural Desert Association (ONDA) works exclusively to protect Oregon's vast High Desert. In 2008, we helped ONDA develop an on-going email campaign designed to inspire new members to the organization. We then looked for ways to engage each new member in the work most important to ONDA's mission. ONDA is increasing the number of highly-active members and building deep engagement early on with people new to the organization.
Shifting the Power
In 2011 Idaho will draw new legislative boundaries, shifting the balance of power from a legislative majority strongly influenced by corporate agriculture and resource-extraction interests to a more conservation-friendly mix. We worked with the Idaho Conservation League to develop online communications strategies and tools that allow for an improved ability to track and build on the interactions it has with individuals. This project included design, implementation, and integration of a new website, new database, new email broadcasting system and new campaign strategy aimed at a broader grassroots base.
Healthy Kids, Healthy Schools
Groundwire worked with Oregon Environmental Council to develop strategies for using online tools in combination with their offline efforts to pass legislation to protect kids from toxic chemicals in products and at school.
Reaching Key Audiences
Washington Conservation Voters (WCV) is the statewide political voice in Washington for the environment. WCV approached Groundwire because they needed a new website, but they also opted for a strategy phase to help them identify the key audiences they wanted to reach. We built a website with ideal functionality for WCV's needs, and architecture and graphics specifically designed to appeal to and serve the people most important to WCV's mission. Information on local chapter activities is easy to find, hot political news and stories about WCV are surfaced on the homepage and tagged to show up on audience pages when relevant, and the design is vibrant and professional.
