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Strategy Services

Are you "shiny chasing?"

That is, are you struggling to implement the "latest, greatest" technology tools without a clear sense of how they help you win?

Groundwire's strategy team can help.  We combine best practices of campaign strategy, relationship management, and content strategy to help you figure out how to make the smartest possible investments in technology and develop a plan for putting it to use.

What we can do for you

We customize our strategy services for each organization we work with, but typically, our strategy projects include some combination of:

  • Drawing out your theory of change
  • Developing an Engagement Pyramid that outlines how you engage with people and develop your relationships with them over time.
  • Identifying your target audiences (no, "the general public" doesn't count!) and your engagement superpowers.
  • An online communications audit, to identify areas where you're already performing well and where you want to improve.
  • Developing appropriate ways to measure your success at online engagement
  • Planning, budgeting for and prioritizing possible future investments in technology systems such as websites, CRM databases, social media and more.

Intrigued? We'd love to talk

We'd love to talk. Contact Karen Uffelman, Director of Client Strategy, for more information about our services.

Featured Projects

Gaining New Friends

Gaining New Friends

The Oregon Natural Desert Association (ONDA) works exclusively to protect Oregon's vast High Desert. In 2008, we helped ONDA develop an on-going email campaign designed to inspire new members to the organization. We then looked for ways to engage each new member in the work most important to ONDA's mission. ONDA is increasing the number of highly-active members and building deep engagement early on with people new to the organization.

Shifting the Power

Shifting the Power

In 2011 Idaho will draw new legislative boundaries, shifting the balance of power from a legislative majority strongly influenced by corporate agriculture and resource-extraction interests to a more conservation-friendly mix. We worked with the Idaho Conservation League to develop online communications strategies and tools that allow for an improved ability to track and build on the interactions it has with individuals. This project included design, implementation, and integration of a new website, new database, new email broadcasting system and new campaign strategy aimed at a broader grassroots base.

Healthy Kids, Healthy Schools

Healthy Kids, Healthy Schools

Groundwire worked with Oregon Environmental Council to develop strategies for using online tools in combination with their offline efforts to pass legislation to protect kids from toxic chemicals in products and at school.

Reaching Key Audiences

Reaching Key Audiences

Washington Conservation Voters (WCV) is the statewide political voice in Washington for the environment. WCV approached Groundwire because they needed a new website, but they also opted for a strategy phase to help them identify the key audiences they wanted to reach. We built a website with ideal functionality for WCV's needs, and architecture and graphics specifically designed to appeal to and serve the people most important to WCV's mission. Information on local chapter activities is easy to find, hot political news and stories about WCV are surfaced on the homepage and tagged to show up on audience pages when relevant, and the design is vibrant and professional.

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