Email & Social Media
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All Email & Social Media Articles
Review: ConstantContact Salesforce Integration
ConstantContact recently announced a new Salesforce integration and here is our assessment. While the integration is easy to setup and use it falls short in a few key areas. Bottom line: a bunt, not a grand slam
Email Broadcasting Trends Report
In July 2010, Groundwire surveyed its clients and followers to determine what common email broadcasting trends are present in the environmental nonprofit sector.
Use Social Media Data to Connect with Your Fans and Followers
How can you bridge the divide between your organization's social media efforts and your database? An easy and affordable way to start is by purchasing social media data from a company like Rapleaf.
How Foundations Can Engage Online
A few smart ways that funders can engage online and have an impact.
Email Newsletter Troubleshooting: Volume Two
This is the second installment of tricks and tips for troubleshooting HTML problems in an email newsletter template. Learn how to properly set the link color.
A Better Way to Track Email in Salesforce
We believe that significant improvements in email broadcasting data storage efficiency are easily achievable, by using Campaign Member objects as the point of integration, rather than a custom object. Here's how email service providers can implement this solution.
Email Newsletter Troubleshooting: Volume One
Specific examples of mistakes made when crafting an HTML email newsletter and advice for how to fix them.
HTML 5 and CSS3: The Future of the Web
HTML 5 and CSS3 are the newest versions of two important web languages that have been around for some time now. These new languages promise a host of new web design techniques and possibilities for amazing web services. These new web standards are being adopted by web browsers now and here is a tour of what's to come.
Resources for Mass Email Communication
Here's a grab-bag of links to various resources on the web which can help you think through ideas for improving your mass email communications. You'll find information on general best practices, design, deliverability, subject lines, HTML/CSS and more.
What's in an Opt-In?
Best practices for when you know you can add someone to your email list - and when you probably shouldn't.
Going Beyond The (Green) Choir
One of the great challenges for those of us in the environmental movement is going beyond our choir and reaching the majority on issues we care about. It’s a tough haul – our causes often crash against the American dream, scare the crap out of people, or are so scientific and abstract that the eye glaze happens within seconds along with excuses to get to the punch bowl/bathroom/talk to someone a little less, well, serious.
Facebook Ads: A Social Change Experiment
We’re experimenting with Facebook Ads and sharing what we’ve learned.
Your Blog Is Your Friend
Tips on organizational blogging
Welcome to The Facebook Era
Overview of the social networking site Facebook.
Diving into the Twittersphere
Getting started with Twitter.
Managing Email Signatures
Email signatures are so ubiquitous that we rarely think about them. Here's what we learned when we did.
How to Migrate an Email Template
For migrating an email template from WhatCounts to Vertical Response.
The Post-Print World
Groundwire Training & Support Manager, Sam Knox, recently presented at the North Cascades Institute's Learning Center "Will Write for Change" seminar.
A Case Study of Drip Campaigns
Drip campaigns are an automated series of emails, allowing for automatic opt-in based on triggers, and do not require any ongoing maintenance once launched. This is the story of how Groundwire is using this concept to power our web support email series.
Action Alerts: Best Practices
Writing an effective action alert means staying focused on specific actions you want your supporters to take. This article talks about best practices for writing an action alert.
