Email & Social Media
A collection of help articles related to email & social media
Articles & Advice
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Technical Documentation
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All Email & Social Media Articles
Facebook Ads: A Social Change Experiment
We’re experimenting with Facebook Ads and sharing what we’ve learned.
How to Migrate an Email Template
For migrating an email template from WhatCounts to Vertical Response.
Preparing Images for the Web
Important things to know about preparing images that can improve the performance of your website.
Using CSS and HTML in Email Newsletters
CSS and HTML support is far lower for email than it is for the web. This article explains the pitfalls to avoid and the methods to employ in order to get email newsletters to display consistently across many email clients.
A Case Study of Drip Campaigns
Drip campaigns are an automated series of emails, allowing for automatic opt-in based on triggers, and do not require any ongoing maintenance once launched. This is the story of how Groundwire is using this concept to power our web support email series.
Action Alerts: Best Practices
Writing an effective action alert means staying focused on specific actions you want your supporters to take. This article talks about best practices for writing an action alert.
Using Google Analytics to Monitor Email Newsletter Traffic
How to use Google Analytics with your Vertical Response account to track reader engagement with your email newsletters and alerts.
Writing Email Newsletters: Best Practices
You might think that creating content for an email newsletter is just like writing for your print newsletter. The reality is that these two forms of media are vastly different. Read this article for advice on how to write effective email newsletters.
Moment Stories and Movement Stories: Four Rules for Effective Email Alerts
Four key elements for effective email alerts, drawn from a talk by Ben Brandzel, former Advocacy Director of MoveOn.org
Tips for Facilitating an Environmental Email List
Tips for moderating environmental email discussion lists, including the "soft" skills of email list moderation, including encouraging relevant discussion, curtailing excess wordiness, and evening out the flow of discussion. Technical issues involved in email list facilitation.
