Email & Social Media

A collection of help articles related to email & social media

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All Email & Social Media Articles

Review: ConstantContact Salesforce Integration

ConstantContact recently announced a new Salesforce integration and here is our assessment. While the integration is easy to setup and use it falls short in a few key areas. Bottom line: a bunt, not a grand slam

Email Broadcasting Trends Report

In July 2010, Groundwire surveyed its clients and followers to determine what common email broadcasting trends are present in the environmental nonprofit sector.

Use Social Media Data to Connect with Your Fans and Followers

How can you bridge the divide between your organization's social media efforts and your database? An easy and affordable way to start is by purchasing social media data from a company like Rapleaf.

How Foundations Can Engage Online

A few smart ways that funders can engage online and have an impact.

Recap and video from our Google Analytics Knowledge Share

Watch video from our latest knowledge share: Google Analytics 101.

Email Service Provider Comparison Report 2010

If you are a nonprofit organization searching for information on which mass email platform to adopt, this is the report for you. We take a close look at 10 providers, and offer advice on how to evaluate the various price points and feature sets.

Email Newsletter Troubleshooting: Volume Two

This is the second installment of tricks and tips for troubleshooting HTML problems in an email newsletter template. Learn how to properly set the link color.

A Better Way to Track Email in Salesforce

We believe that significant improvements in email broadcasting data storage efficiency are easily achievable, by using Campaign Member objects as the point of integration, rather than a custom object. Here's how email service providers can implement this solution.

Email Newsletter Troubleshooting: Volume One

Specific examples of mistakes made when crafting an HTML email newsletter and advice for how to fix them.

HTML 5 and CSS3: The Future of the Web

HTML 5 and CSS3 are the newest versions of two important web languages that have been around for some time now. These new languages promise a host of new web design techniques and possibilities for amazing web services. These new web standards are being adopted by web browsers now and here is a tour of what's to come.

Save Winter with Team Polar Bear

Our friends at Dogwood Initiative took advantage of the warm winter and lack of snow at this year’s Winter Olympics in Vancouver by launching their Save Winter campaign.

Facebook Friendly

Facebook seems to be where all the cool kids are these days. (And just about everyone else, too.) We've been working on some ways to help our groups take full advantage of this popular online community with a tool we call Simple Social.

Resources for Mass Email Communication

Here's a grab-bag of links to various resources on the web which can help you think through ideas for improving your mass email communications. You'll find information on general best practices, design, deliverability, subject lines, HTML/CSS and more.

How often should I post to my organization's Facebook page?

As we stumble headlong into the age of social media, certain hoary questions continue to rear their shaggy heads. Among these "oldies-but-goodies" is the timeless question: How often should I post to my organization's Facebook Fan Page?

Social Media: I Don't Do Small Talk.

When you're first dipping your toes into the shallow, rolling sea of social media tools, one of the first things you're likely to notice is that there seems to be an awful lot of "chatter" and "noise." People talking about "trivial" things, right out there in public.

What's in an Opt-In?

Best practices for when you know you can add someone to your email list - and when you probably shouldn't.

Going Beyond The (Green) Choir

One of the great challenges for those of us in the environmental movement is going beyond our choir and reaching the majority on issues we care about. It’s a tough haul – our causes often crash against the American dream, scare the crap out of people, or are so scientific and abstract that the eye glaze happens within seconds along with excuses to get to the punch bowl/bathroom/talk to someone a little less, well, serious.

A Case For Twitter

My 7-month relationship with Twitter has nothing to do with Ashton, A-Rod or American Idol. (Come on, I follow the entertainment blogs for that stuff.) Instead, it has become a place for keeping up with the social change and sustainability movement, what Paul Hawken describes as the "largest social movement in history restoring grace, justice, and beauty to the world." My little Twitter-sphere gives me a daily connection to the groups I care about most.